Privacy Policy
This Privacy Policy explains how Blurp Corp. (“Blurp Corp.”, “we”, “us”) collects, uses, and protects information when you visit our website or contact us. This website is hosted on Cloudflare Pages and uses Cloudflare Zaraz, Google Analytics 4, Google Tag Gateway, Microsoft Clarity, Google Search Console, and Bing Webmaster Tools.
Information we collect
- Information you provide: If you contact us by email, we receive your email address and any information you include in your message.
- Technical and security information (Cloudflare): Cloudflare Pages and Cloudflare’s edge network may automatically process technical data such as IP address, user agent, device type, operating system, browser information, request metadata, and security event data (e.g., firewall logs, threat scores). This information is used for security, performance, and reliability.
- Tag loading and script management (Cloudflare Zaraz): We use Cloudflare Zaraz to load and manage third-party scripts such as analytics and measurement tools. Zaraz may process technical information such as IP address, user agent, and request metadata in order to proxy or route analytics requests and improve performance and security.
- Analytics and usage data (Google Analytics 4): We use Google Analytics 4 (“GA4”) to understand how visitors use our website. GA4 may collect information such as pages visited, time on page, approximate geographic region, device and browser information, and interactions with the site. GA4 uses first-party cookies or similar technologies to recognize returning visitors and measure sessions.
- Server-side analytics routing (Google Tag Gateway): We use Google Tag Gateway as part of our analytics setup to route certain analytics events through a server-side endpoint. In doing so, it may process technical identifiers such as IP address, user agent, and event metadata associated with visits to our site.
- Analytics and interaction data (Microsoft Clarity): We use Microsoft Clarity to understand how visitors interact with our website. Clarity may collect information such as page views, scroll depth, click behaviour, navigation patterns, and session recordings. Clarity automatically masks sensitive fields.
- Search performance and diagnostics (Google Search Console and Bing Webmaster Tools): We use Google Search Console and Bing Webmaster Tools to monitor indexing, search performance, and technical issues related to our website. These tools receive technical and diagnostic information about how search engines access and display our site. They do not run scripts in your browser or track your behaviour across websites.
How we use information
- To respond to inquiries: We use your message to respond and coordinate next steps.
- To operate and secure the website: Cloudflare processes technical data to detect threats, prevent abuse, optimize performance, and ensure service reliability.
- To load and manage scripts: Cloudflare Zaraz and Google Tag Gateway are used to deploy and route analytics and measurement tags in a controlled way, helping us manage performance and configuration.
- To understand website usage: Google Analytics 4 and Microsoft Clarity help us analyze traffic patterns, understand how visitors use the site, and improve content and layout.
- To monitor search visibility and diagnostics: Google Search Console and Bing Webmaster Tools help us understand how our site appears in search results and identify technical issues that may affect discoverability or performance.
Cookies and analytics
Cloudflare may use cookies or similar technologies for security, load balancing, and performance optimization. Google Analytics 4, Microsoft Clarity, and scripts loaded through Cloudflare Zaraz or routed via Google Tag Gateway may use cookies, local storage, or similar technologies to measure engagement and understand how visitors use the site.
We do not use analytics tools to directly identify individuals, and we do not use analytics data to profile visitors for advertising on this site. However, analytics providers may process technical identifiers and behavioural data as described in their own privacy policies.
You may control or delete cookies through your browser settings. Disabling cookies may affect certain website functionality or the accuracy of analytics.
Disclosure of information
We do not sell information. We may share limited data with service providers strictly as needed to operate our infrastructure and measurement tools, including:
- Cloudflare: for hosting, security, and performance.
- Cloudflare Zaraz: for loading and managing third-party scripts.
- Google Analytics 4 and Google Tag Gateway: for analytics and server-side routing of measurement events.
- Microsoft Clarity: for interaction analytics and session insights.
- Google Search Console and Bing Webmaster Tools: for search performance and diagnostics.
We may also disclose information where required by law, regulation, or legal process, or to protect our rights, property, or safety.
International processing
Some of our service providers process data outside Canada, including in the United States and other jurisdictions. When information is processed in another country, it may be subject to the laws of that jurisdiction, including access by courts, law enforcement, or regulatory authorities.
Retention
We retain contact messages for as long as necessary to respond and for legitimate business or legal purposes. Technical logs and analytics data are retained according to the policies and configurations of Cloudflare, Cloudflare Zaraz, Google Analytics 4, Google Tag Gateway, Microsoft Clarity, Google Search Console, and Bing Webmaster Tools. We configure these tools to retain data only for as long as reasonably needed for security, diagnostics, and analytics.
Your choices
You may choose not to send us information by not using the contact methods provided on the site. You can manage cookies and similar technologies through your browser settings, including blocking or deleting them. If you disable cookies, some features of the site or the accuracy of analytics may be affected.
Contact
Questions about this policy may be sent to: legal@blurpcorp.ca.